ISBE

BLUE OCEAN STRATEGY FOR GROWTH

Program Duration: 3 Days

Making businesses more cost-effective, efficient, and profitable, in saturated markets is a daunting challenge that corporate executives have been facing in the digital era. Sometimes we have to unlearn to learn new things or do them unconventionally. Conventional ways of doing business have become a thing of the past. Disruptive innovation and creating a blue ocean strategy are the new phenomenon that executives must follow to stay ahead of the pack, especially in the digital economy.

This three-day program shows you what to do differently in order to achieve more than what you have accomplished thus far. This program helps executives develop their strategic thinking and planning skills. It also explores ways on how to create a conducive environment for disruptive innovation. It begins with fundamental concepts of strategy, exhibits how to integrate innovative ideas into your business strategy, and then directs participants to create a blue ocean strategy and making the competition irrelevant. The program also exposes the participants on how to take an organization to new heights of growth through disruptive innovation and blue ocean strategy.

Key Topics

What is the difference between corporate and business strategy?
What is a blue ocean strategy?
Can you say what your strategy is in 35 words or less?
The playbook for strategy: Five questions that are at the heart of any winning strategy
The Five Forces and 7-S Model of strategy
Practice creation of a blue ocean strategy for a business or an organization
Become a market leader through disruptive innovation and blue ocean strategy
How can you increase the market size and make the competition irrelevant
How did companies like Skype, Wikipedia, and Airbnb use blue ocean strategy and disruptive innovation to beat the competition and become successful?
The secrets of crafting successful business strategy through innovation
Grow your business and revenues while making the competition irrelevant
Practice applying disruptive innovation and the transformative business model
Learn and explore the strategy of how Airbnb, Etsy, and Uber acquired the First Thousand Customers

Key Benefits and Expected Outcomes

After attending this program, participants will be able to:

Understand the difference between corporate, business, and blue ocean strategy
Learn how the blue ocean strategy can be used to grow and expand the business
Practice creation of a blue ocean strategy for a business or an organization
Gain knowledge and understanding of how to make the competition irrelevant through disruptive innovation
Analyze Skype’s case study and understand how the Blue Ocean strategy can be executed
Understand and explore disruptive innovation and the transformative business model
Learn how companies like Uber, Airbnb, Amazon, and others have used disruptive innovation and the transformative business model
Practice applying disruptive innovation and the transformative business model
Learn how to foster innovation at a company through the 5+1 Framework
Study and practice the Four Actions Framework (E.R.R.C.) of strategy
Explore how to achieve breakthrough innovation in established organizations
Network with CEOs, CFOs, CXOs, leaders, executives, business owners, entrepreneurs, and faculty from the world’s top business schools and universities

Key Benefits to Your Organization

Enhance employee decision-making, leadership, performance, innovation, productivity, and employee retention, which will lead to competitive advantage, strategic growth, and improved quality and performance for organizations.
Research studies have shown that human capital is the hardest element to replicate or imitate. Therefore, organizations that invest in employee learning and development create a sustainable and long-term competitive advantage that enhances creativity, teamwork, efficiency, disruptive innovation, and growth.

PROGRAM FACULTY

Dr. Merwyn Strate

Dr. Merwyn Strate is an experienced leader in Higher Education. He was instrumental in building a multi-campus global business school while working with Hult International Business School. This includes building campuses in Boston, San Francisco, London, Shanghai and Dubai. Well versed in accreditation required in the USA as well as the UK, China and the United Arab Emirates.

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Dr. Rizwan Amin Sheikh

An experienced and internationally recognized faculty and management consultant of leadership, strategy, change management, learning and development, human resource management, and entrepreneurship. He has been acknowledged globally as an innovative and dynamic leader, organizational development executive, management consultant, strategic thinker, executive trainer, thought leader, and entrepreneur with a proven track record of driving and meeting strategic targets.

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Target Audience for Program

CEOs, COOs, CFOs, Directors, General Managers, and Vice Presidents
Entrepreneurs, Business Owners, Functional Heads, and Business Unit Leaders
Managers, senior managers, and executives with a minimum of five years of experience
Anyone who is involved in corporate or business strategy and wants to think out-of-the-box, create a winning business strategy using blue ocean concepts, and would like to learn from the case studies of companies like Skype, Wikipedia, Airbnb, and others.

Teaching Methodology

Group discussions
Interactive Classroom Sessions
Real-life case studies from Harvard Business School
Role-play exercises
Video-conferencing with faculty from the University of Cambridge, Imperial College London, RMIT (Australia), and others
Harvard Business School and/or INSEAD Business School Simulation